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Paid Media Search Manager

Job Ref: AI-brighton
Type: Permanent
Sector: Marketing
Salary: £ 35,000
Location: "Brighton, Brighton and Hove"

Benefits

The benefits:

 

  • Refresher training including PPC, social media advertising, conversion tracking and digital analytics
  • Valuable experience managing both people and high-profile campaigns
  • Excellent progression opportunities in an expanding team
  • Fun and inclusive working environment both online and in our Kemptown office
  • Regular team-bonding events online and in-person.
  • 25 days holiday plus your birthday off
  • Company-paid healthcare package for everyday healthcare services such as Dental, Optical and Physiotherapy
  • Yearly Bonus

 

Job Summary

The role:

  • Building campaigns from scratch on all in-house marketing platforms (Google Ads, Facebook Ads etc.) to align with the corresponding media plans
  • Supervising your direct reports’ campaigns and giving regular feedback and guidance on best practice
  • Leading on Innovative new products and solutions for our clients and creation of new processes for the team and wider company.
  • Opportunity to take part in new business pitches and upselling to current clients.
  • Monitoring, optimising and analysing campaigns as well as giving actionable recommendations for improvements both mid-flight and after the campaigns have ended
  • Implementing conversion tracking across clients’ websites using Google Tag Manager to measure the success of the campaigns
  • Configuring Google Analytics accounts according to best practice, including goal/event tracking
  • Leading client calls/meetings to give feedback, discuss strategy and deliver recommendations
  • Line management of Paid Media Executives including conducting regular 1-2-1s, providing advice and support and setting performance goals
  • Participating in internal team and company-wide meetings

Job Description

Paid Media Manager £30K+

Are you knowledgeable and experienced in paid media campaign management?

Our Paid Media Manager role is a superb opportunity to join a rapidly expanding, award-winning advertising agency in central Brighton. Join this close knit, passionate team and take your paid media campaign management skills to the next level, get valuable experience managing people and have the opportunity to shape the direction of the business every day.

The company:

Our client is an award-winning digital advertising agency that specialises in student recruitment for Higher Education Institutions, working with over 35 universities across the UK and International markets. 

 

 



 

Required Skills

The requirements:

 

  • In-depth knowledge and experience with managing PPC campaigns on Google Ads and Microsoft Advertising with an active Google Ads Search Certification
  • In-depth knowledge and experience with paid social campaigns on Facebook/Meta Ads Manager, LinkedIn Ads, TikTok Ads Manager, YouTube (Google Ads) and Twitter Ads with active Google Ads Video Certification
  • In-depth knowledge and experience with paid display campaigns on Google Display Network and any other 3rd party platforms with an active Google Ads Display Certification
  • In-depth knowledge and experience with Google Analytics and Google Tag Manager with an active Google Analytics Individual Qualification
  • Understanding of Higher Education recruitment process (desired).
  • Experience with mentoring/training junior team members
  • Excellent communication skills, comfortable presenting/pitching to clients, colleagues and large groups
  • Numerate and very organised with excellent attention to detail
  • Enjoy analysing data, coming up with ideas and going the extra mile
  • Eager to learn and progress
  • Ability to use MS Office to a professional standard
  • An eye for creative design (desired)
  • Familiarity with HTML, CSS or Javascript (desired)
  • Meta Blueprint certification (desired)

Knowledge and experience with Google Campaign Manager 360 or Google Search Ads 360 (desired)